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Privacy Policy

Effective October 1, 2019

Thank you for taking the time to learn about our Privacy Policies. Below you’ll find links to information about how we protect your privacy and how we handle your information.

Information Privacy Policy

BarVision respects your privacy and works hard to protect your personal information. It also explains your privacy rights and how to exercise them. We want you to understand how we may collect, store, use and protect your personal information. When you downloaded our software, installed our hardware and/or use our App or website in order to use our Services, you agreed to accept this policy. We may change this policy at any time. We will post notifications of revised versions of our policy on our website, and revised policies will be immediately effective.

About BarVision

BarVision is a technology-based company that offers products, software, analytics, data and services to the Food and Beverage Industry (the “Services”) owned by BarVision, LLC, a company headquartered in Kennett Square, Pennsylvania in the United States of America (“BarVision”).

Key Terms

In our privacy policy, we use terms that have the following meanings:

“Customers” are businesses that have purchased the Services and their employees.

“Partners” are 3rd party companies that are used to deliver the Services to Customers.

“Personal Information” is any information that identifies or can be used to identify a Customer or a Visitor, directly or indirectly.  Personal Information may include, but is not limited to, information that identifies you directly like your name and email address and demographic information.

“Business Information” is information specific to your business, such as point of sale data or information collected by our Services.

“Smart Spout Solution” refers to BarVision’s liquor management hardware, software and services.

“Website(s)” means any website(s) we own and operate (such as or any website pages, site features, tools, widgets, applications, blogs, social networks, social network “tabs,” or other online, mobile, or wireless offerings that link to our privacy policy.

“Visitor” means any person who visits any of our Websites.

“You” and “Your” means, depending on the context, either a Visitor, a Partner or a Customer.

Personal Information Collected through our Websites

This section pertains to information collected from individuals who visit our Website(s).  When you visit our website(s), request general information, information about our Services (like a request for a quote or a product demonstration), communicate with our customer service or subscribe to our email lists, we may collect some or all of this Personal or Business Information from you.

  • Your name
  • Email address
  • Business Role
  • Business Address
  • Phone Number
  • Your Business-related information like type of venue, number of locations, number of bars, size of bar or restaurant
  • Name of Point of Sale (POS) System

Certain information is provided on a voluntary basis and other information may also be collected automatically when you visit our websites. For more information, please see the section of this Policy entitled “Automatically Collected Information”.

Personal Information Collected through the Services


If you are a Customer, we will collect Personal Information from you in connection with your service agreement and use of the Services, including, as applicable, your name, address, tax identification number and banking or other payment information.

If you are an employee of a Customer, we also collect information about you through your use of the Services. In these instances, Personal Information we collect may include your name, email, phone number and employee identification number. We may also collect information relating to your role, such as your job title, job hours and your work location(s) and business phone number(s).

Depending on which Service you have used, Information collected may include, but is not limited to:

  • Your name;
  • Contact details such as your phone number and email;
  • Your address and other location details;
  • Your payment card information, such as the brand, card number, security code and expiration date;
  • Your automated clearing house (ACH) electronic payment information;
  • Transactional information and details (e.g. history of goods/services ordered, date, payment method and amount of payment);
  • Information collected through the use of Services, such as liquor, beer and/or wine pours and inventory data and related transactions at your business; and
  • Account and profile information such as your username and password

Personal Information Obtained from other Sources

Depending on whether you are a Customer or a Visitor to one of our websites, we may also collect information about you from third parties including our Partners, contact and mailing list providers, identity verification services, credit bureaus (if applicable) and credit card companies. We may also collect information from you that is publicly available. For example, if you interact with us through various social media channels.

Automatically Collected Information

When you visit our websites, we will automatically collect information about you through cookies and similar technologies.

  • Cookies are small text files sent by us to your computer or mobile device that enable the features and functionalities of our website.  They are unique to your account or your browser.  Additional information about our Cookie Policy is here.
  • Log Files and Device Information.  Log files include information such as your IP address, browser type, the referring domain, pages visited, and search terms.
  • Device Information may also be collected to help us optimize your experience and improve our Services.  This information may include the device you use to connect to our Website(s) or Services, including your device type (e.g., mobile, tablet, desktop/laptop), browser, and operating system.
  • Google Analytics and Other Analytics Tracking Tools.  We use third-party analytics tools, including without limitation Google Analytics, to collect information about how Customers and Visitors engage with our Services. These analytics tools use cookies and collect a variety of information, such as demographics, interests, and behaviors based on the information collected, as well as how often Customers, and Visitors land on particular Websites, Website pages and the websites they visited prior to coming to our Website. We use the information we get from the analytics tools to provide and improve our Services. Google’s ability to use and share information collected by Google Analytics is governed by the Google Analytics Terms of Use (available at and the Google Partner Privacy Policy (available at You can prevent Google Analytics from recognizing you on return visits to our Website by disabling cookies on your browser.

How We Use Personal Information

We use Personal Information to:

  • Provide, operate, maintain, test, and improve the Services, including to:
    • Enable our Customers to access and use the Services;
    • Provide and create documentation, training, and professional services related to the Services;
    • Communicate with you in relation to your use of the Services or your requests, such as sending you a notification that new reports are ready or responding to your feedback; and
    • Use transactional data to create user order histories and profiles
  • Secure and protect our networks and systems, including to:
    • Implement controls that limit authorized access and viewing rights of Customers and users of Services;
    • Monitor our systems to ensure that they are working as intended and to detect and fix errors; and
    • Access log information to investigate problems or unauthorized use.
  • Create and deliver analytics for the purpose of comparative analytics for our own, Partners’ or Customers’ sales and quality improvement purpose.
  • Fulfill our legal and contractual obligations.
  • Provide customer support and respond to other user requests relating to the Services.
  • For marketing purposes. Pursuant to the applicable law or with your consent, BarVision and its Partners may contact you, or we may engage a third-party to contact you in relation to our Services as well as other promotions and offers that you have requested or we believe might interest you.  If you subscribe to our newsletter, we will use your name and email address to send you the newsletter. If you do not wish to receive marketing or promotional emails from us you may follow the unsubscribe instructions included in each such message, or contact us at [email protected].
  • To send you digital receipts. During your use of the Services, you may also choose to receive receipts or Service confirmations and/or other communications from BarVision and our Partners via email or text message through the Services. You always have the option of opting out of automated email or text messages by emailing [email protected].

Information We Share

We may share Personal Information as follows:

  • With our Partners for the purposes of providing Services to you and fulfilling your requests;
  • With our Partners (including our integration partners) in order to provide, maintain and improve our Services;
  • With our parent, subsidiary, or affiliate companies, agents (if any) for the purposes outlined above;
  • With third parties to provide, maintain, and improve our Services, including service providers
    • who access information about you to perform services on our behalf, such as:
    • hosting and database services,
    • payment processors,
    • identity verification services,
    • mail, e-mail, and text messaging services,
    • providers of analytics, data processing, order fulfillment, product delivery, user data management, and customer support services,
    • credit bureaus and other related third parties (if applicable based on your status and the Services provided), and
    • marketing, research, and survey services.
  • In connection with, or during the negotiation of, any merger, sale of company stock or assets, financing, acquisition, divestiture, or dissolution of all or a portion of our business; and
  • If we believe it is necessary to:
    • protect our rights or property, or the security or integrity of our Services;
    • enforce the terms of the Terms of Service or other applicable agreements or policies;
    • protect us, users of our Services, or the public from harm or potentially prohibited or illegal activities.
    • investigate, detect, and prevent fraud, security breaches; or
    • comply with any applicable law, regulation, legal process, or governmental request.

Non-Private or Non-Personal Information.

BarVision may share, sell or disclose your non-private, aggregated, anonymous or otherwise non-personal information and disclose such data only in a non-personally identifiable manner. We may share information that is not personally identifiable to you or your business, including aggregated statistical information derived from use of our Services, with our affiliates, partners, and others. Such information could be used, for example, to provide us with statistical, benchmarking or other analyses. None of this type of information can be linked by the recipient in a way that identifies information as pertaining specifically to you. We may also disclose or share information that is not personally identifiable to you with our affiliates, partners, merchants and others.

Your Account and Retention of Personal Information

We generally retain Personal Information as long as reasonably necessary to provide Services or carry out the purposes described in this Policy. We may retain archived copies of information about users of our Services for a period of time that is consistent with our data retention policy, applicable law, or as we believe is reasonably necessary to:

  • comply with applicable law, regulation, legal process, or governmental request;
  • prevent fraud;
  • collect fees owed;
  • resolve disputes;
  • address problems with our Services;
  • assist with investigations;
  • enforce our Terms of Service or other applicable agreements or policies; or
  • take any other actions consistent with applicable law.

Your Choices

As a Customer with an account, for certain Services, you may access, change, or correct your personal account information at any time by logging into your account.

As a Visitor, if you believe that we have information about you that should be changed or corrected, you may make the request to us at [email protected]. We may need to verify your identity before changing or correcting your information.

Please note, however, that due to legal, contractual, and technical restrictions, we may not be able to make the requested change or correction. For example,

  • If we received the information about you from one of our Partners or the request relates to something that the Partner oversees, we may be legally and contractually required to refer your request to that Partner;
  • In the event of legal action or dispute, we may be prohibited from altering any information; or
  • We maintain regular backups and archives of our data and changing archived data may be impracticable.

Opt-Out of Marketing Communications from Us

We will endeavor to include instructions on how to “opt-out” of any marketing communications we send you. In addition, if at any time you wish not to receive any future communications, or you wish to have your name removed from our mailing lists, please contact us at [email protected]. Please note that you may still receive transaction-specific communications after opting-out of marketing communications, if applicable.

State Privacy Rights

Some state laws may provide additional rights and protections for your information and privacy. For example, California law permits residents of California to request certain details about information we disclose to third parties for direct marketing purposes. If you are a California resident and would like to request this information, please contact us at the [email protected].

Use of Cookies Policy

At BarVision, we believe in being transparent about how we collect and use data. This policy provides information about how and when we use cookies.

Capitalized terms used in this policy but not defined have the meaning set forth in our Privacy Policy, which also includes additional details about the collection and use of information at BarVision.

What is a cookie?

Cookies are small text files sent by us to your computer or mobile device that enable the features and functionalities of our website.  They are unique to your account or your browser.  They allow you to do things like add to a shopping cart and personalize your site experience.  They tell companies which parts of a website were have visited and ensure users land on the best page.  They also help companies analyze site traffic, measure the effectiveness of marketing and provide insights into user behavior so they can improve products, communications and user experience.

Session-based cookies last only while your browser is open and are automatically deleted when your browser closes. Persistent cookies last until you or your browser delete them or until they expire.

To find out more about cookies, visit this site.

Does BarVision use cookies?

Yes. BarVision uses cookies and similar technologies like single-pixel gifs and web beacons. We use both session-based and persistent cookies. BarVision sets and accesses our own cookies on the domains operated by BarVision and its corporate affiliates (collectively, the “Sites”). In addition, we use third party cookies, like Google Analytics.

How is BarVision using cookies?

Among other things, cookies support the integrity of our registration process, retain your preferences and account settings, and help evaluate and compile aggregated statistics about user activity. We will begin collecting information about you or from activity on devices you use as soon as you use our Services. Some cookies are associated with your account and personal information in order to remember that you are logged in. Other cookies are not tied to your account but are unique and allow us to carry out analytics and customization, among other similar things. By using our Services, you permit us to collect and use your information from activity on devices you use in accordance with this Policy.

We may use cookies to:

  • Remember that you have visited us or used the Services before. This allows us to identify the number of unique visitors we receive, so that we can provide enough capacity to accommodate all of our users.
  • Customize elements of the promotional layout and/or content of our Services.
  • Collect data about the way you interact with our Services (e.g., when you use certain features).
  • Collect data to assess and improve our advertising campaigns, including sending information to our business partners.
  • Enable third parties to collect data about the way you interact across sites outside of our Services.
  • Collect anonymous statistical information about how you use the Services (including the length of your web or application session) and the location from which you access the Services, so that we can improve the Services and learn which elements and functions of the Services are most popular with our users.

How are cookies used for advertising purposes?

Cookies and other ad technology such as beacons, pixels, and tags help us market more effectively to users that we and our partners believe may be interested in BarVision. They also help provide us with aggregated auditing, research, and reporting, and know when content has been shown to you.

What can you do if you don’t want cookies to be set or want them to be removed, or if you want to opt out of interest-based targeting?

Some people prefer not to allow cookies, which is why most browsers give you the ability to manage your cookies preferences. In some browsers you can set up rules to manage cookies on a site-by-site basis, giving you more fine-grained control over your privacy. What this means is that you can disallow cookies from all sites except those that you trust.

Browser manufacturers provide help pages relating to cookie management in their products. Please see below for more information on certain browsers.

For other browsers, please consult the documentation that your browser manufacturer provides.

You can opt out of interest-based targeting provided by participating ad servers through the Digital Advertising Alliance ( In addition, on your iPhone, iPad or Android, you can change your device settings to control whether you see online interest-based ads.

If you limit the ability of websites and applications to set cookies, you may worsen your overall user experience and/or lose the ability to access the Services, since it will no longer be personalized to you. It may also stop you from saving customized settings, like login information.

Does BarVision respond to Do Not Track Signals?

Through our Sites and Services, we may collect personal information about your online activities over time or across third-party websites or online services to provide targeted advertising. Therefore, “do not track” signals transmitted from web browsers do not apply to our Sites or Services. We do not alter any of our data collection and use practices upon receipt of such a signal.

Security Policy

We implement commercially reasonable administrative, technical, and physical safeguards, designed to protect your information from loss, theft, misuse, and unauthorized access, disclosure, alteration, and destruction.

Nevertheless, we cannot guarantee that internet, text or e-mail transmissions are fully secure or error free, or that any Personal Information in our possession is fully protected from all loss, misuse and unauthorized access, disclosure, alteration, or destruction. In particular, email or messages sent to or from our Services may not be secure. Therefore, you should take special care in deciding what information you send to us.

Links to Other Services

This Policy only applies to information collected when visiting our Websites or using our Services. While visiting our Websites or using the Services, you may be directed through links to third-party websites or services not operated or controlled by us (“Third-Party Sites”). For example, you may be linked to:

  • Our social media sites;
  • Partner websites; or
  • A third-party authentication site (for example, if you use Google or Facebook service to log into our Services).

We are not responsible for the privacy practices and policies of those Third-Party Sites. If you use or visit those Third-Party Sites, you are responsible for reviewing and understanding their terms and conditions and privacy policies. The inclusion of any website link does not imply our approval, endorsement, or recommendation, and we expressly disclaim any liability for these Third-Party Sites. Please contact those sites directly for information on their privacy practices and policies.

Publicly Posted Information

This Policy does not apply to any information you post to the public areas of our Websites, including, for example, comments to our blog. Comments posted to public areas may be viewed, accessed, and used by third parties subject to those parties’ privacy practices and policies.


Our Services are not targeted or directed at children under the age of 13, and we do not knowingly collect Personal Information from children under the age of 13. If you have reason to believe that a child under the age of 13 has provided Personal Information to us, please contact us at [email protected], and we will endeavor to delete that information from our databases.

Data Security

We seek to use reasonable organizational, technical and administrative measures to protect Personal Information and Business Information within our organization and apply the same reasonable measures to evaluating, communicating with and working with our Partners.  Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure.  If you have reason to believe that your interaction with us is no longer secure, please immediately notify us in accordance with the “Contact Us” section below.

Changes to the Privacy Policy

We may revise this Privacy Policy at any time and will post updated versions of the Policy on this Website. Please check this Website and this Policy regularly for updates.  By continuing to access or use the Website or Services after we have posted an updated Policy, you consent to the revised Policy and the practices described therein.

Contact Us

If you have questions or comments about our Privacy Policy or practices, please email us at [email protected], with “Privacy Policy” in the subject line or contact us at 866-777-1001.